Avvo’s new parent company, Internet Brands, states it is discontinuing AVVO Legal Services effective July 2018

Hello everyone and welcome to this Ethics Alert which will discuss the communication sent by Internet Brands, which recently acquired AVVO, sent a letter to the Deputy Counsel for the North Carolina Bar Authorized Practice Committee, advising that it is discontinuing AVVO Legal Services “to align more comprehensively with our business and focus” and the discontinuation would be complete by July 2018.  The letter from B. Lynn Walsh, Executive Vice President and General Counsel of Internet Brands to the North Carolina Bar is here: https://www.responsivelaw.org/uploads/1/0/8/6/108638213/avvo_legal_services_discontinuation_letter.pdf

The North Carolina Bar had previously drafted a proposed opinion approving lawyer participation in Avvo Legal Services; however, the draft was sent back for further study.  According to the Internet Brands letter, the North Carolina Bar Authorized Practice Committee sent correspondence to AVVO dated March 16, 2018 posing questions to about AVVO Legal Services as it relates to the unauthorized practice of law.

According to the June 6, 2018 response letter, Internet Brands, which acquired Avvo in January 2018, the company has decided that AVVO Legal Services does not “align” with its “business and focus”.  The letter states:

“At Internet Brands, we are focused on our users, and making sure we provide them with accurate, and consumer-friendly information to help them navigate the difficult tasks of identifying and hiring lawyers. As part of our acquisition of Avvo, we have evaluated Avvo product offerings, and adjusted the Avvo product roadmap to align more comprehensively with our business and focus. Accordingly, we have decided to discontinue Avvo Legal Services. The discontinuation began this month, with completion expected by the end of July.”

As I previously blogged, AVVO Legal Services has generated much controversy with the Avvo Legal Services model, and multiple states have found that the service is unethical.  Recent Indiana Ethics Opinion 1-18 (April 2018) found that AVVO’s client referral services may violate Indiana Bar rules related to fee sharing with a non-lawyer, improper referral fees to a non-lawyer entity, potentially misleading communications, and the lawyer’s obligations related to professional independence and disclosure of limited representation.  That opinion is here: https://www.in.gov/judiciary/discipline/files/dc-opn-1-18.pdf.

Bottom line:  This letter and the decision by Internet Brands to shut down AVVO Legal Services is a bit surprising considering that AVVO has been vigorously defending the service in multiple states.  Apparently, Internet Brands concluded that AVVO Legal Services did not align with their “corporate vision”, or they saw that the various state Bars were not backing down, or possibly both.

Be careful out there.

Disclaimer:  this e-mail is not an advertisement, does not contain any legal advice, and does not create an attorney/client relationship and the comments herein should not be relied upon by anyone who reads it.

Joseph A. Corsmeier, Esquire

Law Office of Joseph A. Corsmeier, P.A.

29605 U.S. Highway 19 N. Suite 150

Clearwater, Florida 33761

Office (727) 799-1688

Fax     (727) 799-1670



Joseph Corsmeier



About jcorsmeier

Joseph A. Corsmeier is an “AV” rated attorney practicing in Clearwater, Florida. He concentrates his practice primarily in the areas of defense of attorney disciplinary matters before The Florida Bar, attorney admission matters before the Florida Board of Bar Examiners, and professional license and disciplinary matters before the Boards of the State of Florida. He provides expert analysis and opinion on conflict of interest and other attorney disqualification and legal malpractice issues and he testified as an expert in the Florida courts. He served as an Assistant State Attorney in the Sixth Judicial Circuit from 1986 to 1990 where he prosecuted felonies exclusively from June 1987, and as Bar Counsel for The Florida Bar’s Department of Lawyer Regulation from 1990 to 1998. He also practices in the areas of estate planning and Medicaid qualification, workers’ compensation, and labor law. Mr. Corsmeier is the author of numerous articles for various bar publications, has spoken at numerous local and statewide seminars on various topics, including ethics and professionalism, and was an instructor of legal ethics for paralegals at Rollins College until the Tampa campus closed. He received his undergraduate degree from Florida State University and his J.D. from Mercer University. He is admitted to practice in all Florida Courts, the Supreme Court of the United States, the United States Court of Appeals for the Eleventh Circuit, and the Middle District of Florida. He is a member of The Florida Bar, American Bar Association, the Association of Professional Responsibility Lawyers, and the Clearwater and St. Petersburg Bar Associations.
This entry was posted in 2017 New Jersey Joint Ethics Opinion AVVO referral service violates Bar Rules, 2018 New Jersey Supreme Court order denying review of 2017 AVVO joint ethics opinion, Attorney ethics, Attorney Ethics sharing fees, AVVO - BOG opinion that AVVO Advisors is a lawyer referral service, AVVO Legal Advisor- termination of program/service, corsmeier, Ethics Opinion AVVO Advisor, Florida Lawyer Referral Services, Indiana ethics opinion 18-1- AVVO Advisor violation of fee, referral and other Bar rules, Joint New Jersey ethics opinion- AVVO legal services are improper fee sharing and referral fees, joseph corsmeier, Lawyer advertising, Lawyer Ethics, Lawyer ethics AVVO and matching services- fee splitting and sharing, Lawyer ethics opinions Avvo - improper fee splitting and referral fees, Lawyer ethics- AVVO lawyer independent professional judgment, lawyer referral fees, Lawyer Referral Services, New York ethics opinion- AVVO legal services improper fee sharing, referral fees, and recommendations, Uncategorized and tagged , , , , , , , , , . Bookmark the permalink.

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