Florida Bar’s BOG considers rule revisions prohibiting misleading Google ad words and permitting credit charges to clients

Hello everyone and welcome to this Ethics Alert, which will discuss the Board of Governor’s review of potential revisions to Florida Bar Rules 4-7.13, which would prohibit misleading words and phrases in Google ad words, and revisions to Florida Bar Rule 4-1.5(h), which would permit lawyers to charge a client the actual cost of accepting a credit payment.

The Bar Board of Governor’s backup materials regarding proposed revised Bar Rule 4-1.5(h) indicate that the basis for the proposed rule change is a potential allegation of an improper restraint of trade in violation of the Sherman Antitrust Act.

The Bar’s recent summaries of the proposed rule revisions and their status in the BOG review process are below.


The Board Review Committee on Professional Ethics will be considering a request for a rule amendment (to Rule 4-7.13) that would state it is inherently misleading or deceptive for a lawyer to intentionally use, or arrange for the use of, the name of a lawyer not in the same firm or the name of another law firm as words or phrases that trigger the display of the lawyer’s advertising on the Internet or other media, including directly or through a group advertising program. For example, the proposal would ban the purchase of another lawyer’s name in Google ad words. The Board’s Citizens Advisory Committee also supports the amendment, stating that the practice is misleading, particularly to vulnerable consumers. 


The Board will be taking final action on a proposed rule change that would delete the current prohibition against charging a service charge for client’s use of a credit plan and allow lawyers to charge the actual charge imposed on the lawyer by the credit plan. Rule 4-1.5(h) currently permits lawyers to accept credit cards to pay for fees and costs, but prohibits lawyers from charging the client the credit card fee charged to the lawyer as a vendor.

Bottom line:  Proposed revised Rule 4-7.13, which would prohibit misleading Google ad words, would be consistent with other jurisdictions that have considered the issue.  Proposed revised Rule 4-1.5(h), which would permit a lawyer to require the client to pay the actual credit card charges would reverse the prior rule, which specifically prohibited requiring the client to pay such merchant charges.

Stay tuned and be careful out there.

Disclaimer:  this e-mail is not an advertisement, does not contain any legal advice, and does not create an attorney/client relationship and the comments herein should not be relied upon by anyone who reads it.

Joseph A. Corsmeier, Esquire

Law Office of Joseph A. Corsmeier, P.A.

29605 U.S. Highway 19 N. Suite 150

Clearwater, Florida 33761

Office (727) 799-1688

Fax     (727) 799-1670



Joseph Corsmeier





About jcorsmeier

Joseph A. Corsmeier is an “AV” rated attorney practicing in Clearwater, Florida. He concentrates his practice primarily in the areas of defense of attorney disciplinary matters before The Florida Bar, attorney admission matters before the Florida Board of Bar Examiners, and professional license and disciplinary matters before the Boards of the State of Florida. He provides expert analysis and opinion on conflict of interest and other attorney disqualification and legal malpractice issues and he testified as an expert in the Florida courts. He served as an Assistant State Attorney in the Sixth Judicial Circuit from 1986 to 1990 where he prosecuted felonies exclusively from June 1987, and as Bar Counsel for The Florida Bar’s Department of Lawyer Regulation from 1990 to 1998. He also practices in the areas of estate planning and Medicaid qualification, workers’ compensation, and labor law. Mr. Corsmeier is the author of numerous articles for various bar publications, has spoken at numerous local and statewide seminars on various topics, including ethics and professionalism, and was an instructor of legal ethics for paralegals at Rollins College until the Tampa campus closed. He received his undergraduate degree from Florida State University and his J.D. from Mercer University. He is admitted to practice in all Florida Courts, the Supreme Court of the United States, the United States Court of Appeals for the Eleventh Circuit, and the Middle District of Florida. He is a member of The Florida Bar, American Bar Association, the Association of Professional Responsibility Lawyers, and the Clearwater and St. Petersburg Bar Associations.
This entry was posted in Attorney ethics, Bar rule prohibiting Google Ad words misdirection to another lawyer, corsmeier, Florida Bar ethics, Florida Bar rule permitting lawyer to charge client with credit card fees, Florida Bar Rules, Florida lawyer advertising, Florida Supreme Court, joe corsmeier, joseph corsmeier, Lawyer advertisements Google AdWords misdirection, Lawyer advertising, Lawyer charging client with credit card fees, Uncategorized and tagged , , , , , . Bookmark the permalink.

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